The Founders
Federico Appiano
We present a professional with a complete, circular vision of the beverage sector.
His experience began in Bar Management across four key nations (UK, Greece, France, China), providing direct, intercultural knowledge of consumer dynamics and global trends. This understanding of the final market was then formalized through his qualifications as a Liquorist and Master Distiller, mastering the art and science of spirit and liqueur creation from a technical and production standpoint.
Based in Italy since 2020, his current role as Head of Research & Development (R&D) perfectly synthesizes this background: uniting Italian craft excellence with the demands of the global market, thereby driving innovation. His unique expertise ensures that every new product is not only technically impeccable but is also guaranteed for success among the most discerning consumers worldwide.
Davide Gagliazzo
We present a professional whose leadership experience is deeply rooted in high-end hospitality and luxury dining in London.
Their career as a Bar Manager spans some of the British capital's most prestigious venues, including Harvey Nichols, Gordon Ramsay Holding, Hush Mayfair, Roka Restaurant, and Mortimer House Members Club. This multi-year experience, consolidated in London since 2007, has not only refined skills in operational management and service excellence; it has provided a profound understanding of the high-end market segment, the management of high-profile clientele, and the creation of premium brand experiences.
Today, this expertise in luxury and hospitality is the driving force behind their role as Head of Sales & Communication. Their focus is on translating successful operational experience and knowledge of the luxury consumer into effective strategies for commercial growth and brand communication. They know how to position a product, attract a demanding audience, and build lasting relationships, leveraging their credibility within the London hospitality.
The Newbies
Michele Bove
We present a professional who successfully combines deep expertise in the world of wine with proven experience in operational and commercial leadership.
Their journey begins with a solid technical foundation, evidenced by their Certified AIS Sommelier status, and cemented in prestigious roles as Sommelier at Gordon Ramsay Holdings, Nusr-Et Restaurant, and D&D. This experience in high-end, high-volume environments has not only developed unparalleled expertise in wine service but also a profound understanding of the highest service standards.
Subsequently, their role as Operations Director at Milk Beach broadened their focus to complete business management, demonstrating the ability to oversee complex operations and provide strategic business direction.
Today, also operating as a Hospitality Consultant, they put this combination of fine dining, operational leadership, and consulting to direct use for business performance. They are currently Responsible for Sales & Budget, utilizing their keen industry understanding to optimize revenue, control costs, and ensure solid financial health. Their vision moves from the quality of service (Sommelier) to the maximization of profit (Operations Director).
Dario Menichelli
We present a professional who successfully combines solid experience in high-level bar management with direct expertise in digital communication.
Their career path developed through roles of operational responsibility at well-known brands in the high-end landscape. Experience as Bar Supervisor at Gordon Ramsay Holdings and Assistant Bar Manager at Henson’s Club and Social attests to a deep understanding of service standards and team management in demanding environments. This was then consolidated in the role of Bar Manager at Milk Beach, where they took full operational and managerial responsibility.
This on-the-ground experience, which provides authentic product and environment knowledge, is now key in their role as Responsible for Social Media. They are able to translate the premium customer experience offered into engaging and strategic digital content. Their perspective unites the operational excellence behind the bar with the necessity for a strong online presence, ensuring the brand's digital image is as consistent and impactful as the in-person service provided.